Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. AI and events.

Content 266

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Hear about ways AI can be used to help promote a webinar. Credentialing support.

LMS 256

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Association Analytics

MARCH 13, 2024

Next, you’ll want to decide how to weigh the various activities and products your association provides members access to , including but not limited to, courses, webinars, conferences, volunteer events, and more. a webinar for executive-level members). Finally, you’ll want to consider the time decay of your offered activities.

Review 169

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Reid All About it

JANUARY 28, 2022

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 25 Ways to Take Your Newsletter to the Next Level. Host: Fridays@4.

Newsletter 195

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. . Webinar Club.

Price 135

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

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Reid All About it

MARCH 11, 2022

webinar last week about NFTs. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Your marketing team constantly talks about the buyer’s journey. Host: Content Marketing Institute.

LMS 195

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Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Good eats—skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Josh Spector ). Emergence ).

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

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.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

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Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). Skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Ann Handley ).

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Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. ” The post Monday Buzz: The State of Nonprofit Newsletters appeared first on Associations Now.' Reading List of the Day.

Newsletter 40

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MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. So, how do association marketers speak to young members and get them to lean in? Host informational webinars on industry best practices, online and in-person training, as well as certifications through online learning modules.

Tips 98

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Reid All About it

JUNE 30, 2017

Your weekly list of free webinars and events for the association community… The latest cybersecurity threat rampaging around the world is a cyber weapon , not ransomware, says the CEO of security awareness training firm KnowBe4. If your organization has a webinar scheduled in the near future, please send me the link.

Chicago 153

Chicago DC Washington LMS 153

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Good eats—skip down to the list of free webinars if you prefer take-out. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands.

Montana 259

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Reid All About it

JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. Newsletter suggestion.

Revenue 195

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Skip down to the list of free webinars if you prefer takeout. Would you like to subscribe to this newsletter? If you have a free webinar or event coming up, please send me the link before Wednesday morning the week before it’s scheduled. This is so me. 1 CAE credit.

LMS 361

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Higher Logic

JANUARY 3, 2020

Hear more in this webinar with Jama Software: 2. Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. When You Need a Good Customer Reference.

eBook 194

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Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). Haley Hamilton, Eater ).

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Arc 3 Communications

NOVEMBER 18, 2021

Thought leadership is not necessarily just a type of content, but a type of content marketing. According to Marketing Insider Group , this type of content marketing involves tapping into the experience and knowledge of your industry or business to answer the biggest questions on the minds of your audience on a particular topic.

Content 52

Content How To Newsletter Leadership 52

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Collaboration on exclusive eLearning content like webinars. . A webinar in return for an email address. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites. About the Author.

Strategy 157

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Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Collaboration on exclusive eLearning content like webinars. . A webinar in return for an email address. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites. About the Author.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Skip down to the list of free webinars if you prefer take-out.

Innovation 359

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Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Ann Handley via Jaina Mistry, Litmus ). Host: Fridays@4.

LMS 370

LMS Nashville Strategy Video 370

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? What is content marketing?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. Forget New Year’s resolutions.

Email Marketing 150

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Membership Marketing

MARCH 12, 2013

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. A free webinar offering continuing education. A free organizational or industry e-newsletter. A registration for a private social network.

Recruiting 40

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